Sales Letter Example

Sales Letter Sample

A sales letter is a piece of direct mail or electronic communication sent from a business to potential or existing customers with the primary goal of persuading them to take a specific action, typically making a purchase or engaging with the company in some way. These letters are carefully crafted to grab the reader’s attention, build interest in the product or service being offered, and ultimately motivate them to respond positively.

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How To Write a Sales Letter

Before you check the sales letter sample we provide, please imagine that you were the prospect. That way, you will know  what to offer to the prospects. When we offer new products, it is important that you have the following points in your sales letter:

  1. Describe clearly the advantages to customers if they buy the products.
  2. Ask your prospect to do something (Call to Action), such as call you for more information, visit your website, complete an order form, and mail you a check.
  3. If you do not ask your prospects to do anything, they won’t.
  4. Enclose testimonials from customers. Testimonials are one of the most powerful sales tools available, so always include at least one testimonial in your sales letters.
  5. Use a P.S. in your letter and restate your most powerful benefit and sales offer in it. Most people will read a P.S. first before reading the sales letter, so it is important to make your P.S. have a very strong sales message and a call to action.
  6. Make sure to include all of your contact information: telephone number, fax number, email address, postal address, and website address.

Sales Letter Sample for Loan Offer

Sales Letter Sample for Loan Offer


Home National Bank
902 Home Avenue
Portland, Oregon, 97207

March 8, 2021
Mr. George W. Marlon
Boston Transit Authority
57 West City Avenue, Boston, MA 02110
Subject: Magic Loans
Dear Mr. Marlon,
At this time, each year, everyone’s thoughts turn to vacation plans and home improvements. If you are considering a major recreational purchase or home improvement this year, you may want to find out about Magic Loans Home National Bank.
Magic loans are loans that are made against equity that you have in your home. Magic loans can be used to buy a car or anything else you have always wanted. They can also be used for conventional FHA home improvement   loans,  such  a   private  swimming pool. Of course, a Magic Loans does not have  to  be used only for  recreational items.  You  may  want to use money that is now equity to pay for college expenses for your children.
So if you have equity in your home and would like to   talk  with  someone about  the  possibility  of borrowing against that equity,  please   complete the postage-paid replay card included with this letter.    Just drop it in the mail, and a Home National Bank loan officer will call you to explain the possibilities of magic loans as well as to answer any questions you may have.  Let  us  help  make your dream come true.
John M. Peters


PS: If you need more information on Magic Loans, please contact Home National Bank by calling (350) 421342 or emailing us here!


A Product Launch Sales Letter Sample


Subject: Introducing Our Latest Innovation: Revolutionizing Your [Industry] Experience!

Dear [Customer Name],

We are thrilled to unveil our newest breakthrough in [industry] technology—introducing [Product Name]! As a valued member of our community, we’re excited to share this game-changing innovation that promises to elevate your [industry] experience to unprecedented heights.

[Product Name] is the culmination of months of dedicated research and development, aimed at addressing the specific needs and challenges faced by professionals like you in the [industry] sector. We’ve poured our expertise and passion into creating a solution that not only meets but exceeds your expectations, revolutionizing the way you [describe key benefit or feature].

Here’s why [Product Name] stands out from the crowd:

1. Unparalleled Performance: With cutting-edge technology and precision engineering, [Product Name] delivers unmatched performance, empowering you to [highlight key benefit or feature].

2. Streamlined Efficiency: Say goodbye to inefficiencies and bottlenecks – [Product Name] streamlines your workflow, saving you time and resources so you can focus on what matters most.

3. Seamless Integration: Designed with compatibility in mind, [Product Name] seamlessly integrates into your existing [industry] ecosystem, ensuring a smooth transition and maximum ROI.

But that’s not all—as a special launch offer, we’re extending an exclusive discount of [X%] to our loyal customers like you. Don’t miss this opportunity to be among the first to experience the future of [industry].

To learn more about [Product Name] and reserve your exclusive discount, visit [product landing page] or contact our dedicated customer support team at [contact information].

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Thank you for your continued trust and support. We can’t wait to embark on this exciting journey with you!

Warm regards,

[Your Name]

P.S. Act fast – our exclusive launch offer is available for a limited time only! Unlock the power of [Product Name] today and take your [industry] experience to new heights.


A Special Offer Promotion Sales Letter Sample


Subject: Don’t Miss Out on Our Exclusive Limited-Time Offer!

Dear [Customer Name],

We’re thrilled to announce an irresistible opportunity for you to save big on your favorite products with our exclusive limited-time offer! As a valued member of our community, we wanted to make sure you’re among the first to know about this exciting promotion.

For a limited time only, we’re offering incredible discounts on a wide range of products, including [list key products or categories]. Whether you’ve had your eye on that must-have item or you’re looking to stock up on essentials, now is the perfect time to shop and save.

Here’s why you won’t want to miss out on this amazing offer:

1. Unbeatable Savings: Take advantage of significant discounts and enjoy unbeatable savings on high-quality products that you love.

2. Limited Time Only: This offer won’t last forever! Act fast to secure your favorite items before they’re gone.

3. Wide Selection: From [describe product categories] to [highlight specific products], we have something for everyone. Shop with confidence, knowing you’ll find exactly what you need.

But wait, there’s more! As an added bonus, we’re also offering free shipping on all orders over [the minimum purchase amount]. It’s our way of saying thank you for being a valued customer.

To shop our exclusive limited-time offer and start saving today, visit our website at [website link] or stop by our store located at [physical address].

Don’t delay; this offer ends soon! Treat yourself to fantastic savings and shop with confidence, knowing you’re getting the best deals around.

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Best regards,

[Your Name]

P.S. Hurry – time is running out to take advantage of these incredible savings! Shop now and enjoy unbeatable discounts on all your favorite products.


A Lead Generation Sales Letter Sample


Subject: Unlock Exclusive Benefits: Join Our Community Today!

Dear [Prospect’s Name],

Are you ready to take your [industry/interest] experience to the next level? If so, you’re in the right place! We’re thrilled to invite you to join our exclusive community and unlock a world of benefits and opportunities.

At [Your Company Name], we’re passionate about [describe your mission or what sets you apart]. Our goal is to empower individuals like you to [highlight key benefits or outcomes]. Whether you’re a seasoned professional or just starting out, our community offers valuable resources, insights, and support to help you succeed.

By joining our community, you’ll gain access to:

1. Exclusive Content: Receive insider tips, industry insights, and valuable resources delivered straight to your inbox.

2. Networking Opportunities: Connect with like-minded individuals, industry experts, and thought leaders to expand your network and share knowledge.

3. Special Offers and Promotions: Enjoy access to exclusive discounts, promotions, and special offers available only to our community members.

Signing up is quick, easy, and completely free! Simply visit our website at [website link] and enter your email address to join our mailing list. You’ll receive a welcome email with all the information you need to get started.

Don’t miss out on this opportunity to become part of a dynamic and supportive community dedicated to your success. Join us today, and let’s embark on this journey together!

Best regards,

[Your Name]

P.S. Ready to take the first step towards unlocking exclusive benefits and opportunities? Sign up now and join our community of passionate [industry/interest] enthusiasts! We can’t wait to welcome you aboard.

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An Abandoned Cart Recovery Sales Letter Sample


Subject: Don’t Let Your Favorites Slip Away—Complete Your Purchase Today!

Dear [Customer’s Name],

We noticed that you recently left some fantastic items in your shopping cart, and we wanted to reach out and see if there’s anything we can do to help you complete your purchase. At [Your E-commerce Business], we strive to provide a seamless shopping experience, and we wouldn’t want you to miss out on the products you love.

Here’s a reminder of what’s waiting for you in your cart:

– [Product 1 Name]: [Brief Description]
– [Product 2 Name]: [Brief Description]

These items are still available, and we’d hate to see you miss out! Plus, as a special incentive to complete your purchase, we’re offering you [X%] off your entire order. Simply use code CARTSAVE at checkout to redeem your discount.

Don’t delay – these items won’t be reserved forever. Head back to your cart now and complete your purchase to enjoy your exclusive discount and secure your favorite products.

Best regards,

[Your Name]
[E-commerce Business]

P.S. We’re here to help! If you have any questions or need assistance with your order, please don’t hesitate to reach out to our friendly customer support team. We’re always happy to help!