Business Plan Sample for Business Owners and Entrepreneurs

Business Plan Sample
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A business plan is a detailed plan to describe our future business. It usually consists of what we are going to do and how we are going to do it.

Business Plan Roles

 

A business plan has a significant role in making our business successful for a few reasons.

Firstly, it can help us to attract investors. When investors see a good business plan, where it is highly possible that they are going to get profit, they will certainly be interested in our business. Consequently, they will invest in our business.

Secondly, a business plan can also attract good employees. To succeed in our business, we need good employees. They will come to us when they see the future of our business is good.

Thirdly, a business plan can also help us to get good suppliers. Most of these suppliers will want to work with us when they see that our business has a good future.

Finally, a business plan can also act as a guide for the business owners or the entrepreneurs. In essence, a business plan is extremely necessary to be made before we start our business.

Business Plan Elements

 A business plan usually consists of four elements:

  1. Executive Summary
  2. Business Description
  3. Marketing
  4. Financials

Business Plan Sample

 

Business Plan

Smart Tutoring Service 2023

 

EXECUTIVE SUMMARY 

Smart Tutoring Service presents a very promising opportunity in my local market for busy parents. Smart Tutoring Service will give customers a higher quality tutoring service than the competition. 

Revenues are expected to grow from a loss of Rp -14, 000, 000 to a profit of Rp 295,000,000 in three years.

BUSINESS DESCRIPTION 

Product 

Smart Tutoring Service is a tutoring service that helps busy people with high quality tutoring services in the local market and helps students get better grades at school.

Management and Operations 

Smart Tutoring Service will have one manager and 4 employees. Smart Tutoring Service will answer calls, schedule on-site tuition, online tuition, and home tuition service.

MARKETING

Market research 

Smart Tutoring Service presents a very promising opportunity in   my local market with busy parents. Smart Tutoring Service will give customers higher quality tutoring service than the competition. 

Evidence

 Tutoring Services do present an opportunity in my local market with parents according to the following data (Total number of survey respondents = 20): 

  1. “Do you ever need tutoring services for your  children?” All respondents need Tutoring Services. 100% of respondents (10 men, 10 women) responded “yes” 
  2. “Would you like to try a new tutoring service in the future?” Respondents are interested in trying Tutoring Services.  80% responded either “yes” (12) or “maybe” (4) 
  3. “Would you like to try one  of these tutoring services?” Respondents are interested in trying Tutoring Services.  80% (8 men, 8 women) responded “Math” (8) or “English” (4) “Science” (4) “Exam Preparation Program” (2) “College Preparation Program” (2)

Competitive Analysis

Smart Tutoring Service  has 3 direct competitors and 2 indirect competitors in my local market. 

 Direct competition average price for similar product: Rp 300,000 per session. 

 Indirect competition from English Courses service.

Marketing Mix

The following marketing mix will create the biggest sales for Smart Tutoring Service because it is uniquely 

designed to attract busy people that have some children who need extra classes to increase their achievement, prepare for their exam or college entrance.

Product

Things to consider (Services):

On-site

Classes

Private Class:

Semi Private: 

Online Classes

Private Class: 

Smart Tutoring Service:

On-site Tutoring:              Served clients around                 Jakarta, Depok, and Bogor

One tutor for one student

One tutor for maximum four students

Online Tutoring: One tutor for one student

PriceNeed to Consider: 
ProfitProfit marginCompetitor Prices
Rp 250,000 per session (Rp 50,000 less than the competition)
PlaceWhere the target market shops for this service.Costs of Selling: Directly through other businessSmart Tutoring Service:Customers will schedule the service: By phoneBy signing up via the website
PromotionHow will people learn about the product:Advertising, Special PricingSmart Tutoring Service: Advertise viaEmail, Website, and Social media

FINANCIALS

 

Startup Costs

Room DesignFurniture2 LaptopsRp  8,000,000Rp  8,000,000Rp  8,000,000
Total Startup CostsRp 24,000,000

 Total startup costs will be Rp 24,000,000.

Sales & Revenue projections

 Year 1Year 2Year 3
Expected Sales3,0004,0004,500
Price per productRp 250,000Rp 250,000Rp 250,000
Expected RevenueRp 750,000,000Rp 1,000,000,000Rp 1,125,000,000

Revenues are expected to grow from Rp 750,000,000 to Rp1,125,000,000 in three years.

Cost projections

 Year 1Year 2Year 3
Startup CostsRp   24,000,000<None><None>
Operating CostsRp 740,000,000Rp 830,000,000Rp 830,000,000
Expected CostsRp 764,000,000Rp 830,000,000Rp 830,000,000

Operating Costs will remain stable for Years 1, 2, and 3.

Income Statement

 Year 1Year 2Year 3
Expected RevenueRp 750,000,000Rp 1,000,000,000Rp 1,125,000,000
Expected CostsRp 764,000,000Rp    830,000,000 Rp     830,000,000
Expected IncomeRp -14,000,000Rp    170,000,000Rp    295,000,000

Income is expected to grow from a loss of Rp 14,000,000 to a profit of Rp 295,000,000 in three years.

 

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